We mentioned that non-ADA compliant websites can be subject to lawsuits or fines, so ADA compliance is crucial for protecting your business. However, the benefits go beyond that: by making your site accessible to more customers, you're increasing your own potential for growth.
All strong websites are built with accessibility in mind. For online stores, accessibility ensures all customers can use your online store, including customers with visual disabilities (like partial or full blindness), hearing impairment, or learning disabilities like dyslexia. It's always in your best interest and the best interests of your customers to ensure access to your website is simple for anyone, both in terms of social responsibility and the health of your business.
By investing money to make sure you're following ADA regulations, you can also claim tax credits. This is an additional incentive offered to help encourage businesses to focus on accessibility and to help them recoup some of the costs that may be involved in converting their websites for ADA compliance.