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DIY SEO Service

Get control over your SEO strategy with guidance from our experts
DIY SEO Service
DIY SEO Service
Search Engine Optimization (SEO) is crucial for successful organic marketing. However, it's complicated and requires a multi-part strategy that relies on information and knowledge. If you want to do your SEO yourself, but still have experts on your side to tell you what you need to know, our DIY SEO service is for you. We'll give you the details you need to empower you to optimize your own website and start dominating the search engines.
Everything You Need to Power Up Your SEO

Everything You Need to Power Up Your SEO

Great SEO is an ongoing process that relies heavily on your access to the right information. You'll need to know how to take advantage of your traffic so you can find opportunities to increase it. If your site has a problem that discourages your visitors or causes problems with search engines, you'll need to know that too. And of course, you should always be on the lookout for new keywords you can target that will help grow your traffic further, and earn you more sales.

Our professionals are ready to put their expertise to use for your business and give you detailed reports that can help you refine and improve your SEO.

What's Included in Our DIY SEO Service?

Our DIY SEO service is designed for businesses that prefer to do their own SEO, but want detailed information on the strengths and weaknesses of their site. We'll set up crucial tools for you, analyze your site to find problems and other areas for improvement, and send you a comprehensive report each month.

Google Analytics Setup with eCommerce Tracking

Google Analytics Setup with eCommerce Tracking

Google Analytics is a powerful SEO tool that no business should be without. It provides tons of crucial information that can help you improve your existing SEO strategy and find whole new audiences to target. You'll be able to see where your traffic is coming from, how they got to your site, and much, much more. We'll set it all up for you, including its robust eCommerce tracking features.

Monthly Scheduled Report

What's going on with your SEO? Every month, we'll tell you all you need to know! Using our most advanced SEO tools and decades of technical experience, we'll analyze your traffic and your website as a whole and provide you with a report each month. This report will help you understand your visitors' behavior and uncover any technical issues that could be harming your SEO.

Your monthly scheduled report will include:

  • Organic traffic with key metrics to track
  • Site speed
  • Page errors
  • Metatag issues
For more information about each of these parts of your report, keep reading.
Organic Traffic with Key Metrics to Track

Organic traffic refers to visitors that arrive to your website without clicking on a paid advertisement. Most commonly, this means they found your site through a search engine like Google, Bing, or DuckDuckGo. It can also mean they reached your site by clicking a link that was posted elsewhere, such as on social media or another website. By analyzing your traffic, we can show you where your visitors came from, the keywords used to find your site on a search engine, and more. You can use this information to discover new opportunities to target your audience.

Site Speed

Any website that takes longer than 2 seconds to load is likely to be abandoned by a visitor, especially someone who's never been to your site before. Naturally, this means your website's speed is vital to the success of your business. It also needs to be optimized for both mobile and desktop visitors, since mobile users are even more impatient, and they make up the majority of online shoppers these days. You simply can't get away with a slow website for long - and lots of things can slow you down. Large images and other media, poorly structured code, and other factors can bog down your website and cause visitors to leave. We'll analyze your page speed so you can stay aware and fix these problems.

Page Errors

The most obvious page error is a broken link. Sometimes links get broken when their destination page is renamed or moved, and at other times the link was typed incorrectly to begin with. These cause "dead ends" for search engines, which cause your rankings to fall. But page errors are more than just broken links: they also include all types of problems that could cause search engines to rate your site as lower quality. One of the biggest is duplicate content (where the exact same text is used on multiple pages). Your monthly report will find all of these issues and more.

Metatag Issues

Meta tags are small pieces of HTML code that "tell" web browsers and search engines how to understand your page. The Title and Description tags all need to be unique and fit within the guidelines created by Google. Incorrectly formatted titles can harm your ranking, especially when too short or too long. Missing or duplicate meta descriptions also cause problems. As a side effect, these meta tags are also used when Google creates your search engine listing, so the better they are, the more likely a user is to click on them. Your monthly report will uncover all issues with your meta tags, making it easy for you to address them.

How Our DIY SEO Service Benefits Your Business

How Our DIY SEO Service Benefits Your Business

The growth of eCommerce has ensured a healthy environment for online businesses to compete and succeed. However, this means you'll need to stay on top of your SEO to ensure you don't fall behind. Every year, more online shoppers start their journey on a search engine, looking for the products they need, instead of going right to a specific website. This is your opportunity to get your online store seen by customers who are looking for exactly what you can provide them. Our DIY SEO service will:

  • Help you earn more customers through organic search
  • Give you the details you need to grow your marketing strategy
  • Increase the trust in your website by helping you reach higher rankings
  • Provide crucial information to keep your website running smoothly

A great SEO strategy is the key to successful, organic growth in eCommerce. Let the experts at Shift4Shop monitor your website and give you the information you need to create and maintain your strategy, and keep your site optimized at all times.

How Long Does the DIY SEO Service Take?

Once you place your order, your project will be added into a queue to be assigned to our experts. We cannot offer an exact timeframe because our workload varies, but we'll be able to get started within 5 -7 business days. You'll receive your first report as soon as possible so you can begin optimizing your website right away. After that, your subsequent monthly reports will arrive on the same day each month as your first report was scheduled.

Ready to Get More Visitors & Sales? Start Today

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Frequently Asked Questions

Can you perform all these optimizations on my site for me?
Yes! Our Complete SEO Bundle is an all-inclusive package where our experts will not just keep you informed, but also do the optimizations directly on your site. It's the fastest way to get a complete SEO strategy created and implemented for your business.
Why is SEO important for marketing?
SEO is the most cost-effective way to improve the visibility of your website. This is because it has long-lasting effects that will cause you to rank higher in search engine results, which customers can find on their own. Unlike paid advertising, this costs you nothing beyond your investment in SEO services. SEO has the highest ROI (Return on Investment) of any eCommerce marketing tactic.
How long does SEO take to start working?
SEO takes time because even once your site is fully optimized, search engines need time to evaluate the quality of your website. Search engines look for useful, valuable website content when ranking sites as relevant to a search. This means the behavior of search engine users also has to be taken into account, and search engines need time to analyze that. The actual timeframe before you see an increase in rank can vary, but don't expect results right away.
How long does it take to finish SEO?
While individual SEO tasks have their own timeframe and your reports from our team will arrive on a monthly cycle, SEO overall is an ongoing process. It must constantly adapt to changes in the industry, including updated guidelines from Google. SEO also needs to continue even once a website starts attaining great results, otherwise rankings can be lost. This means SEO is never technically "finished" as you must continue to update your website and keep track of possible keyword advantages.