If your established website is already performing well on search engines, you'll want to make sure all the work you've put in to gain these rankings will carry over when you switch to Shift4Shop. Our SEO Site Mover service is a careful and thorough procedure for migrating your website to Shift4Shop with minimal impact on the existing results you've attained with your SEO.
We accomplish this by having our technical SEO experts perform several tasks during the setup of your website on Shift4Shop, which will ensure consistency between your "old" site and its new Shift4Shop foundation, identify any existing problems to prevent them from carrying over (as well as any potential issues that could stem from the migration), and set you up with tools to aid you in your continuing SEO efforts. Combined with Shift4Shop's built-in SEO capabilities, your website will not only suffer minimal disruption in rankings, but will also be equipped to rank better than before.
There are a lot of factors to keep in mind when moving a website across platforms, and even more when you want to ensure your SEO remains intact. That's why our SEO Site Mover service includes a comprehensive evaluation and setup to help you retain existing rankings and access tools that will help you.
DNS (Domain Name System) is basically responsible for connecting websites to their domain names. Every website resides at an IP address which is represented as a number, but it's much easier (and more brandable) to use words for website addresses, like www.Shift4Shop.com. DNS "translates" the human-readable domain name to the numerical IP address, which allows visitors to go to the website by typing the domain name instead of the series of numbers.
As you can imagine, if your DNS settings are incorrect, your site will not be connected properly to your domain name which can make it impossible for both humans and search engines to access your website. Changing your website provider will always require an adjustment to your DNS settings, so we will review your DNS configuration to ensure your site is connected and available.
Google Analytics is a set of tools you can install on your website to help you understand the web traffic your site receives. This data is extremely helpful for evaluating your audience and discovering new ways to get more visitors. Google Universal Analytics is an upgrade to Google Analytics that includes more advanced tools and better insights into your visitors' behavior, so you can find even more ways to optimize your traffic. As part of the SEO Site Mover service, we'll set up Google Universal Analytics for your Shift4Shop website.
Google Analytics eCommerce is an additional toolset for Google Analytics, focused on gaining insights related to selling online. The data includes product and transaction information, your eCommerce conversion rate, average order value (AOV), time it takes to complete a purchase, and more. This type of data collection is a powerful resource for understanding your customers and earning more sales. We will add these crucial tools to your website as part of the SEO Site Mover service.
Bing Webmaster Tools provide additional analytics and optimization tools that will help your website in a similar way to Google Analytics. For example, you'll be able to see the sources of your traffic to learn the different search terms visitors are using to find your site, which will help you identify and emphasize the successes you're already having. Built-in diagnostic tools will also help you discover necessary improvements so you can fix weaknesses in your site even as you build up your strengths. We'll set you up with Bing Webmaster Tools for your Shift4Shop website so you can access these insights right away.
Google Search Console, formerly known as Google Webmaster Tools, is another vital platform for improving your SEO. It includes reports on errors, crawl rate, links to your website, and much more. One of its best features is the ability to see which keywords were used that led to your site appearing in search engine results, which will help you refine your SEO strategy by focusing on the keywords that are already showing potential. Along with the other listed tools, we'll set up Google Search Console for use with your Shift4Shop website.
A sitemap is an XML document that contains a list of your website's pages and how they interconnect with each other (via links). Sitemaps help search engines "understand" the relationships between different parts of your website so the pages can be crawled more efficiently. It's a good idea to submit a new sitemap after migrating your website since some of your pages and links may change, so we include this with the service.
Page titles and other meta tags are used to define certain attributes of a page to tell both search engines and human visitors what the page is about. For SEO purposes, these are also extremely important places for keywords. We will optimize your home page to retain the meta tags that earned your current ranking to ensure there's no alteration that could negatively impact the SEO on the page.
Rich snippets are data structured according to the standards laid out by Schema.org to display information in a specific format in search results. Basically, the structured data informs the search engine which parts of a page correspond to certain types of data, so the search result can display a rich snippet that includes correctly formatted information such as pricing, star ratings, and more. Rich snippets are more immediately informative to the user, making them more likely to be clicked on than other results that lack this structure. We will validate your product pages to ensure your data follows Schema.org guidelines that will enable rich snippets for links to your products in search results.
Your SEO settings are some of the technical details found deep within your website, sometimes embedded in the code or found within certain files. We'll audit your SEO settings including these three crucial aspects:
Robots.txt is a file that instructs search engine crawlers on how to index your website. It lets you "hide" unnecessary pages from search engines (like "login" and "My Account" pages) that could otherwise clutter your rankings.
Most websites can be accessed by typing the domain name with or without the "www" prefix; e.g. you could visit Shift4Shop by typing Shift4Shop.com or www.3dcart.com. While both versions of the URL point to the same website, search engines can still see them as separate domain names, which can cause issues of split rankings or duplicate content penalties. This is fixed with www redirects, which simply redirect all non-www requests to the www version.
Canonical URLs are another solution to potential duplicate content issues. For example, if you have a product category that spans multiple pages, search engines may misinterpret them as duplicates of the same page. Canonical URLs define which is the "main" page from the set of similar pages, avoiding the problems associated with duplicate content.
When you change the URL of a page, any links to that old URL will break, and search engines won't recognize that the page bearing the new URL is the same as the old page. This means an existing page with a changed URL will be treated as a new page, which can harm its ranking. However, websites can avoid this problem with 301 redirects, which simply forward all visitors using the old URL to the new URL. We'll create any necessary 301 redirects for you so your site continues to work smoothly (you must provide a spreadsheet with old vs. new URLs to be redirected).
When a visitor (human or search engine) tries to visit an outdated URL, if no redirect is set up, the visitor will encounter a 404 Not Found error. This is frustrating for human users and harmful for your site's rankings. During the SEO Site Mover service, we'll review your website for any 404 errors to be addressed. (In addition to 404s, search engines can also encounter other types of errors when crawling your website, so we evaluate for those as well.)
SEO is a complex, ongoing task that can be difficult to understand and even harder to implement properly. What needs to be done? How good is your website's SEO, really, and what should you do to improve it? What other tips can help your business improve its rankings? That's why we include a 30-minute phone consultation where our SEO experts can help you out!
The estimated time to complete your SEO Site Mover service is 2 - 3 weeks, depending on the schedule. All projects are placed in a schedule upon receipt of payment and are assigned on a first-come, first-served basis.
In the competitive world of eCommerce, no website can reach its full potential without SEO, and in fact, many may not survive long enough to experience the growth they need. Our SEO Site Mover service benefits your business by ensuring as little disruption as possible to your SEO during and after the transition to Shift4Shop.
Retains your search engine rankings after switching your website's platform
Work with SEO experts who understand how to preserve your website
Gain all the other advantages of moving to Shift4Shop, including advanced SEO tools
Your SEO is too important to leave to chance. Let the experts at Shift4Shop help make sure everything continues to work smoothly.