Most merchants choose Shift4Shop because it has tons of features, making it more powerful and giving you more control than other eCommerce platforms. However, we understand that with so many features, it can seem overwhelming at first. Our QuickStart experts are ready to guide you through the process of setting up your website and familiarize you with the Shift4Shop software.
By the end of your QuickStart Session, you'll have your most important store settings established and have a better understanding of Shift4Shop, so you can launch your website that much sooner and begin to grow your business.
Your online store's design should match your business as well as the brand persona you want to project to your customers. That's why Shift4Shop has a selection of free eCommerce templates that can be quickly installed to immediately give your store a great design, complete with mobile-friendly functionality and other useful features. We understand that choosing a theme can be difficult sometimes, so your QuickStart expert will walk you through the process of viewing available themes and selecting one that works for your business. Together, you will activate it on your website.
A logo is an essential part of your business's branding. A good logo helps differentiate your business from others and allows your brand to stick in the minds of customers. That's why every Shift4Shop theme includes your logo in a prominent place in the layout, and why you should get your logo onto your website as soon as possible. To assist you with this, your QuickStart expert will help you upload your logo if you have it ready and available.
Shift4Shop's powerful built-in SEO includes certain settings that can help boost your traffic right away by ensuring your website is getting correctly indexed by search engines. These settings give you full control over your SEO but can be misunderstood by beginners. Your QuickStart expert will confirm that you're using the correct settings regarding your meta tags, robots.txt, and other basics.
The purpose of eCommerce is to sell online, and you can't do that without accepting payments, offering shipping, and collecting sales tax! Your QuickStart expert will help you understand your settings for these three essential components, and will also help you get your payment and shipping methods connected to your store if you're ready with your login credentials for those services.
Your online store's categories are essential in a few ways. Most importantly, they'll help customers navigate your website to find the products they're looking for. Categories are also important for SEO as their names will serve as additional keywords that can help your store rank higher in search engine results. During your QuickStart Session, your expert will help you set up your store's category structure with SEO and usability in mind.
As an online merchant, you could be selling any number of products, and your selection may change from time to time, requiring you to add even more products to your website. It's important for you to have a thorough grasp of this crucial functionality, especially since Shift4Shop's product pages allow you to add so much useful information for your customers. Your QuickStart expert will walk you through uploading your first product and ensuring it appears correctly on your site.
Customers will never trust a business they can't get in touch with easily, so your "Contact Us" page is crucial to set up right away. Your QuickStart expert is ready to help you build this important page, fill it with the necessary information, and make it instantly available to all visitors to your website. Should your contact information change in the future, you'll know how to keep your "Contact Us" page updated.
vShift4Shop is packed with features, including built-in modules and third-party apps, and many can be perfect for your store. Your QuickStart expert will identify and explain different features that would fill a need for your business, mitigate your workload, or otherwise fit your vision for your website. These can include features included in your plan (that you may not know about), advanced features from higher-tier plans, or additional apps that can offload some of your business management work onto a third party.
So, you've got your category structure in place and at least one product uploaded, and you're well on your way to finishing the setup process of your online store. Before wrapping up your QuickStart Session, your expert will place a test order to ensure everything is working. This way, you can rest assured that customers will be able to make purchases as soon as you complete and launch your eCommerce website.
Getting a great start on your eCommerce website will not only help you build the best online store possible, it will also help you feel encouraged and confident about your business!